Jani runs Design Sprints to help brands and agency partners solve business problems through user insight, Google Technology (from Machine Learning and Voice Interfaces to YouTube Content and Data Driven Creative) and rapid prototyping. In this episode you’ll learn more about how they’re doing it at Google ZOO, what they’ve learnt in the process so far, what has worked and hasn’t worked as well as tips to make your remote sprints successful. The ZOO, Google's creative think tank for brands and agencies, has adopted and implemented Design Sprints as a way of helping brands quickly ideate, iterate, prototype and test creative ideas that then get implemented and launched.ĭuring lockdown and due to people not being able to get together in a workshop environment, Design Sprint Masters have had to utilise different tools and methods of facilitation, and have had to change the process to fit with the new reality. It allows businesses to get answers to strategic questions quickly, using design thinking methods and tools. It is a process that has been created by Google and adopted by many. How are you are brands and marketers adapting to the changes that have happened in consumer the landscape in 2020?īen Horowitz - The Hard Thing About Hard Things: Building a Business When There Are No Easy Answersĭesign Sprints have been around for quite some time. How do you create brands for future looking brands and ideas like sustainability? What is unique about brands and their customers in Dubai? How can behavioural psychology be used to form part of a design or marketing approach? What do creatives do in an advertising agency? He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands. What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?Īlex is the Chief Executive Officer, and founder of Zerotrillion, a globalĬreative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.Īlex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers? What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs? Join us for Season 2 - Designing for a new level of uncertainty.Īdvertising and branding have been around as long as there have been things to sell. We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. What are some key challenges in setting an inclusive design agenda? How do you get buy-in to practice inclusive design in your organisation? Why inclusive design is important for organisations How inclusive design differs from accessibility Most recently this includes her role leading a team of 17 as Head of Inclusive Design for NHS Test & Trace. She’s also the Co-Chair of the BIMA Inclusive Design Council. She's spent the last five years channeling her creative energy as a designer into engaging with excluding communities to create solutions that allow everyone to participate in the digital and physical world.Įmma’s led a number of inclusive design engagements across industries, particularly healthcare. Particularly important is looking at situations where people are excluded from using a product or service and ensuring that the needs of those people are catered for.Įmma Goddard is Head of Inclusive Design at Deloitte Digital UK. It takes into account all forms of difference in humans such as gender, culture and other diverse attributes. Inclusive design is about more than just making something accessible.
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